7 Things to Look for in a Freelance Writer
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Your business entirely depends on the quality of your written materials. These include brochures, case studies, sales reports, and many others. A good freelance writer knows how to make your written materials perform.
The benefits you can get from good written materials surpass financially. They increase your visibility in your choice industry and, of course, attract more clients to your business. However, since not all freelance writers are created equal, you need some points to guide you on how to pick the right freelance writer for the job.
Here are some key points that you should look for before hiring your freelance writer:
A good working sample. Anyone in the business world should have some form of portfolio or sample work of what they do. This indicates their past performance, and if you like their samples, then you just might like what they can do for you. Even if the samples are not the ones you are looking for, they could easily translate in other areas as well.
A good working attitude. Look for a freelance writer that has a positive attitude. How does she react to certain events? Is she excited about your work? What about her job in general? Needless to say, someone with a positive attitude is easy to work with and will boost creativity on your part. Negative people will not only drain your spirit but that of your business as well.
A good listener. If you are a businessman, chances are you do not have time to write. You focus on this that will move your business forward. A good freelance writer is there to put your vision into words. She needs to be attentive to your thoughts and your business’s needs. If you are experiencing difficulty in conveying your ideas to her, chances are you will have a hard time working with her.
Throw good questions. Apart from being a good listener, a competent freelance writer knows how to throw good questions. Now, what is a good question? One that will clarify your ideas and thoughts. One that will make her job focused and verify that both of you are on the same page. Good questions usually mean better results.
Great ideas. A good freelance writer will most likely have good ideas in improving the work atmosphere of your company as well. Listen to her. If she has been writing for different companies, then she must have something useful in her system. Just remember, you do not need to incorporate her ideas into yours; keep in mind that the final decision is still yours.
Powerful research. One characteristic of a good writer is that she wants to learn about your industry. A good research methodology can outwit your competitors. A writer that does not do any research usually means she has bad working ethics.
Favorable pricing. Good does not only mean it is expensive. Many freelance writers do charge low rates for their work that is still of high quality. Though most cheaply priced work comes with low quality, this does not mean that everybody is doing it. The important thing to consider here is value. How much is your company worth to put it at risk by paying for low quality sales letters?
Finding a good freelance writer sometimes calls for trial and error. You can never be completely sure that you have a good writer in your employ unless you have seen her work. If you already did, get hold of her before your competitors can.
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Quality really is key. Poor content has sunk more websites that we will ever know.