No Traffic? Check the Search Engines
A search engine brings traffic to your website to the notice of the potential customers. When a topic is typed for search, nearly immediately, the search engine will search through the millions of pages it has indexed about and deliver you with ones that correspond your topic. The searched matches are also ranked, so that the most relevant ones come first.
Remember that a potential customer will probably only look at the first 2-3 listings in the search results. Therefore, it definitely matters where your website appears in the search engine ranking.
Further, there are 6-7 top search engines and these search engines attract more visitors to websites than anything else does. So eventually, it all depends on which search engines the customers use and how they rank your site.
It is the Keywords that play an important role than any big-ticket online or offline advertising of your website.
Survey says that a when customers want to find a website for information or trying to buy a product or service, they find their site in one of the following ways:
They use search engines.
Secondly, by clicking on the links found on other websites, which relates to the topic they are interested.
In addition, they find a site by friends’ endorsement or from articles they are reading.
Thus, it is evident the most popular way to find a site, represents more than 90% of online users. In other words, only 10% of the people searching a website will use methods other than search engines.
All search engines utilize a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Do not forget that algorithms also give weightage to link population (number of web pages linking to your site).
When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment